ESG interest reached a tipping point in 2020, now accounting for a third of the $51.4 trillion in U.S. assets under professional management, according to the Forum for Sustainable and Responsible Investment’s 2020 trends report.
As investor interest has swelled, ESG funds may have reached a tipping point of their own. At least 20 new ESG funds have launched in each of the last six years, and by mid-year, 2020 was on pace to experience a record number of ESG fund launches.¹
Other data also points to a more competitive ESG market. Data from Sustainable Research and Analysis found that in 2010, the 10 largest ESG funds held 70.6% of all sustainably invested assets under management. A decade later, those 10 largest funds held only 38% market share.2